- Cynthia Holcomb
Female Ai & The Billion Dollar Decision to Purchase
Updated: Jan 13, 2020
The #1 reason people BUY a product and keep it: human emotion driven by individual
sensory-preferences. They like it! The decision to purchase process is very different for females than males. Especially in the digital world of E-commerce where multi-billion dollar verticals of products are purchased predominately by Females. Where products are devoid of real world sensory cues, leaving female shoppers to play guess and return shopping.
Female Ai offers a new platform of Innovation Tech. Likely both men and women agree the current retail technologies are cumbersome and inefficient. Enter female thinking into a myriad of business use cases, from personalization to product to supply chain and climate. The mission, Subject Matter Experts, C-Suite and Tech all working in tandem, incorporating Female thinking into the New Frontier of Female Ai based technologies.